Privacy Policy
5BestCasinoSites.co.uk is operated by Dazzletag Entertainment Limited.
This is the Privacy Policy for Dazzletag Entertainment Limited and applies to all brands owned and operated by us including but not limited to: Casushi, FruitKings, PlaySunny, PeachyGames and Bingostars. The processing of personal data by us is required in order to protect and manage your privacy, and to enable the management of your relationship with us.
It is important that you read this policy in full to understand what personal data we hold about you, how we may use it and what rights you have in relation to your data.
For the purpose of data protection and privacy laws of which Dazzletag Entertainment Limited is bound, Dazzletag Entertainment Limited is a data controller of your personal data. A data controller is a legal term used in data protection law to signify the entity who determines the purpose and processing of any given personal data.
By giving us your personal data, directly and/or through use of our services, you are confirming that you understand and accept our processing of your personal data in accordance with the practices described in this policy.
If you have any requests concerning your personal data or any queries relating to these practices set out in this Privacy Policy, please contact our Customer Support team on: privacy@begame.com.
1) Who We Are
Dazzletag Entertainment Limited a limited company incorporated and domiciled in Malta with company number C50978. Our registered address is 122 Andrea Debono Street, Naxxar, NXR 4030, Malta.
We are licensed to provide remote gambling facilities and software by the Malta Gaming Authority of Malta and The Gambling Commission of Great Britain.
In this policy, we refer to ourselves as “we”, “us”, “our” and “Dazzletag Entertainment Ltd”.
2) What Personal Data We Collect
Navigating the website
When you navigate our website, we collect browser and cookie information. Please read our Cookie Policy for further information on the cookies that we use, why we use them and how you can enable/disable cookies. In addition, we may also collect your IP address and technical information relating to the device from which you are accessing our website(s).
Registration process
During the registration process and when you subsequently use your account with us, you may be asked to submit specific personal data including, but not limited to:
* First and last name
* Date of birth
* Gender
* Debit card or other payment information
* Home address
* E-mail address
* Phone/mobile number or other contact data
* Account details such as username and password
You must use your email and password to access (log-in) to your account. It is your responsibility to ensure the security of your log-in details and not to reveal this information to others. If you are concerned that a third party is aware of your username and password, please contact our customer support via Live Chat or email immediately. You can also reset your password using the link in the top right of our homepage.
Use of your account
Once you have created an account with us, and are logged into your account, Dazzletag Entertainment Ltd may also collect (in order to ensure that our services can continue to be offered to you in a safe, legal and convenient manner):
* a record of all internet communications and details of your visits to our website(s)
* a record of all promotional activity and bonus code redemption
* technical information relating to the device, such as device identifier, and browser you use to access our website
* details of transactions you carry out through the site, such as payments, withdrawals and wagers, and game play activity
* details of payment methods used; i.e. last four digits and card type. Note that we will store a “token”, containing the card type and last four digits, relating the card details stored with our payment provider, so that you can make a payment using a previously registered card.
* communications with us or our employees; i.e. calls, emails, and messages sent through the LiveChat service
* messages or comments sent via our social media pages
* communications (chat logs) between you and other website users; e.g. public and private chat in our bingo rooms
* information regarding your location, including IP address
* any additional information you submit through the website; for example, on forums, chat rooms, comment sections or in response to quizzes and questionnaires
* in certain instances, we may also request that you send us additional information to verify your identity. This may include copies of photographic identification documents, proof of address, and source of funds for your account.
Much of the personal data we request from you is necessary for the provision of the services to you (for example, enabling you to play the games on our website) or is required for us to comply with our legal obligations. It will be made clear to you when personal data we request is mandatory. We will not be able to provide you with our services or allow you to create an account with us if you choose to withhold requested personal data.
Personal data from other sources
We use third parties to comply with our legal and regulatory obligations, and to help us ensure the transactions made by you are not fraudulent or abusive.
We recognise the special obligation to protect personal data of children. Children under 18 years of age (or such other age as may be determined by law) should not access our website.
3) How We Use Your Personal Data and Our Lawful Basis for Processing Your Personal Data
We use your personal data to provide, maintain and improve our services, develop products, and protect Dazzletag Entertainment Ltd and you. We also use this personal data to offer you tailored content, such as giving you more relevant promotional offers. We have set out below the use and our “legal basis” for each of these uses.
| Use | Purpose | Legal basis for use |
|---|---|---|
| Identification and authentication | We use your identification information (i.e., name, address, date of birth) to verify your identity when you access and use our services in the creation and management of your account including for the purpose of age verification, and to ensure the security of your personal data. | This is so we can comply with both our legal obligations and our contractual obligations to you. |
| Operating the Services | We process your personal data to provide the services you have requested. | This is so we can comply with our contractual obligations to you. |
| Communicating with you and managing your account | We may use your personal data when we communicate with you, for example if we are providing information about changes to our terms and conditions, in connection with the management of your account, or if you contact us with questions. | It is in our legitimate interests to provide you with appropriate updates and responses about our services. |
| Processing your transactions | We need to use your personal data to process your online financial and wager history so that you are able to deposit and withdraw funds. We will do so in accordance with our terms and conditions. | This is so we can comply with our legal obligations. |
| Improving our Services and providing customer support | We analyse information about how you use our services to ensure our websites function correctly and identifying and technical issues. We also analyse information to provide an improved experience for our customers of all our services, including for product testing and site analytics. We may also use your personal data to develop new features, functionality, products and services. Also, to publish community content of interest to other players and to showcase our brands. | It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our services, improve them and provide a better experience for customers in respect of features and functionality of the services. |
| Complying with our legal and regulatory obligations | We may process your personal data to comply with legal or regulatory requirements, for example: · To identify individuals under anti-money laundering legislation. · To ensure responsible gambling. · To comply with the legal requirements for geo-restriction of gambling services. · To prevent fraudulent activity or cheating. · To verify the details provided to us upon registration are valid and are not flagged against sanctions lists and other high risk money laundering databases. · Performing soft affordability checks to identify signs of financial vulnerability in accordance with our Safer Gambling policies We may use elements of profiling and automated analysis techniques to identify such activity and to apply account limitations as necessary. | This is so we can comply with our legal obligations. |
| Customising your experience | When you use the services, we may use your personal data to develop player profiles and algorithms in order to improve your experience of the services. This includes providing interactive or personalised elements of the content and services based on your interests, to improve sales and marketing performance and to assist in the support you receive from us. This could include processing by automated means. | It is in our legitimate interests to provide a more relevant and customised user experience. |
| Marketing | We may analyse website traffic and use your personal data to build a profile about you. We may place you into particular marketing segments in order to understand your preferences better and to appropriately personalise the marketing messages we send to you in accordance with the contact methods you authorize us to use, including in relation to our services, products, competitions, prizes and offers. | It is in our legitimate interests to provide more relevant and interesting advertising messages. Where necessary, we will obtain your consent before sending such marketing messages. |
| Self-exclusion | We may process your personal data to facilitate your “self-exclusion” from further gambling with us where you request that we do so. | We will use your personal data for this purpose where you give us your consent to do so. |
Where we rely on legitimate interests to process your personal data, you have a right under data protection legislation to object to that processing if you believe that your particular situation means that your rights and freedoms are unduly negatively impacted.
You can exercise that right by contacting us at privacy@begame.com. Please note that we may be able to continue to process your personal data for our legitimate interest reasons, even if you object, where we can show compelling reason(s) for doing so.
4) Who We Share Your Personal Data With
We may share your personal data with the following categories of third parties in the following circumstances:
With our group companies:
Dazzletag Entertainment Ltd works closely with other businesses and companies within its corporate group and may share certain information relating to customer services, the prevention of crime, helping to reduce gambling related harm (such as where you have applied for self-exclusion, as outlined below) and to meet legal and regulatory obligations.
Third party service providers and business partners:
Certain trusted third-party companies provide services essential to our ability to offer our gambling products to you and for the purposes set out above; for example, those that supply the software and games for our website, payment services, customer support, data analysis, marketing, identity verification (such as verification service providers), fraud prevention, debt recovery, tracing agencies, credit reference agencies for affordability checks, and for otherwise for risk management.
We may be required to share some of your personal data with these companies to be able to offer our services to you or where it is necessary to protect our rights and interests. In these instances, we ensure that the third party has appropriate security and privacy arrangements in place, so that your data is protected. An example of this is in relation to card information you provide to us. The third parties who store card information are those who we have verified as having necessary PCI-DSS compliance to handle and store such sensitive information.
We may also disclose your personal data to third parties where you have requested for us to do so, for example and without limitation, where you have applied for a self-exclusion from Dazzletag Entertainment Limited to assist with restricting your online gambling activities.
Our site may contain links to and from the websites of third-party organisations. Please note that these websites may have their own privacy policies and that we do not accept any responsibility whatsoever for these policies. Please check these policies carefully before you submit any personal data via those websites.
Specifically, we use the following Credit Reference Agencies to comply with our legal obligations and uphold our Safer Gambling and Anti-Money Laundering policies.
– TransUnion International UK Limited
– Experian Limited
In order to process your registration and for on-going risk profiling, we will supply some of your personal information to TransUnion International UK Limited, which is a credit reference agency providing services such as credit risk and affordability checking, fraud prevention, anti-money laundering, identity verification and tracing.
TransUnion will use your personal information to provide services to us and its other clients. We use their services in order to assess your potential affordability and indictors of financial vulnerability. More information about TransUnion and the ways in which it uses and shares personal information can be found in its privacy notice at https://www.transunion.co.uk/legal/privacy-centre.
In order to process your registration and for on-going risk-profiling, we will supply some of your personal information to Experian Limited, which is a credit reference agency providing services such as anti-money laundering and identity verification screening.
Experian will use your personal information to provide services to us and its other clients. We use their services to verify your details are valid and check them against sanctions lists and other money laundering risk databases. For more details, please refer to Experian’s Credit Reference Agency Information Notice.
Where required by law:
Dazzletag Entertainment Ltd may be required to disclose your personal data to government authorities, such as the police, other law enforcement agencies, courts, regulators or other third parties, and where we believe it necessary or are required to comply with our legal obligations and the requirements of our gambling licences, including for anti-money laundering purposes. We may disclose your personal data for the purpose of preventing crime and/or in the prevention of crime, or where we believe there is a threat of breach of law. Those bodies may use your personal data to investigate and act in accordance with their own procedures.
We will also disclose personal data as required to enforce our terms of use, in the administration of justice or where we have to defend ourselves or prosecute claims legally.
In the context of a transaction:
We may share your personal data with potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.
5) Marketing, Opting In and Opting Out
Dazzletag Entertainment Ltd reserves the right to process personal data for marketing purposes and in certain limited circumstances to provide this to our third-party partners for the purpose of marketing Dazzletag Entertainment Ltd’s services to you.
We request your explicit consent to market to you when you first create an account with us. Thereafter, you can choose not to receive marketing/promotional material at any time by opting-out or clicking the unsubscribe link from promotional material being received, by changing your preference settings on the “My Account/Details” page or by contacting us at privacy@dazzletag.com
If you have opted-in to receive promotional material from one or any of the Dazzletag Entertainment Ltd casinos, we may occasionally send you similar offers from other brands operated by Dazzletag Entertainment Ltd, which will cease if you opt-out.
If you have not opted in, or subsequently thereafter have opted out of marketing from us, we will take all reasonable steps to ensure you no longer receive promotional material about Dazzletag Entertainment Ltd. Please note that this may mean you no longer receive information about promotional offers and bonuses. Mailings that have been scheduled before your opt-out may still reach you.
6) Access to your Personal Data and your Rights
You have the following rights in relation to your personal information:
* a right of access to a copy of the information comprised in your personal data.
* a right to data portability to access your personal information in machine-readable format and to request that we transfer this to a third-party data controller.
* a right to object to:
– processing of your personal data for a particular purpose (save for where there are legitimate grounds to do so, or we need to process your personal data in connection with any legal claims):
– decisions being taken by automated means; and
– us using your personal data for direct marketing purposes, including profiling (for more information about how to unsubscribe or opt-out from marketing please see section above).
* a right to rectification to correct any personal data that we are processing about you which is inaccurate.
*a right of erasure to erase your personal data. This right is not absolute, for example specific gambling and/or licensing regulations may require us to retain certain personal data about you).
*rights relating to automated decision-making (including profiling). If an automated decision is made on your account, save in circumstances where there are certain exceptions, you have the right not to be subject to a decision based solely on automated decision-making. You have the right to request that this decision is reviewed by a person and present any evidence that you believe supports this.
Exercising your rights will not affect or undo any instances where we have already lawfully used or shared your personal data prior to you withdrawing your consent.
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. However, if you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint to a data protection supervisory authority in your country of residence (for example in the UK this is the Information Commissioner’s Office on 0303 123 1113 or at https://ico.org.uk/make-a-complaint/ and in Ireland this is the Data Protection Commissioner at https://www.dataprotection.ie/en/contact/how-contact-us)
Please contact us on privacy@begame.com if you would like to notify us of any change to your personal data, have any questions or concerns regarding the way in which your personal data has been used, or to exercise any of the rights outlined above, detailing your request together with proof of identity. If you contact us in relation to your rights, we will do our best to accommodate your request or objection. Please note, however, that not all rights are absolute. Sometimes other legal obligations or third-party rights will take precedence.
We are required to have in place an authorised representative established in the UK, as we provide services to individuals in the UK. Our representative is Begame Digital Limited who can be contacted at privacy@begame.com.
7) Transfers, Storage, Security and Retention of Personal Data
Transfers of personal data
The personal data we collect from you may be transferred to, and stored at, destinations outside the European Economic Area (“EEA”) including South Africa and the United States of America. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the processing of your payment details and the provision of support services. These countries may not have equivalent data protection legislation to Europe. However, when we transfer your personal data in this way we will ensure that adequate measures and safeguards are in place to keep your personal data secure, including for example, by using standard contractual clauses. For more information on the appropriate safeguards we have in place and to obtain a copy of such safeguards, please contact us at privacy@dazzletag.com.
Storage and security of personal data
We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this privacy policy and the requirements established by the applicable data protection regulations. Once we have received your personal data, we will use strict procedures and security measures to prevent unauthorised access and ensure the integrity and confidentiality of personal data. However, no information system can be completely secure, so we cannot guarantee the absolute security of your personal data.
We are required to keep full records of all financial and wagering transactions together with any identification provided. Subject to the section on retention below, we will hold your personal data on our systems for as long as is necessary under our legal obligations and for the purposes for which it was collected.
Retention of personal data
We will hold your personal data for so long as you have your account with us, we are providing services to you and where necessary, for up to six years following the end of the services. We will delete any personal data sooner where it is no longer necessary for the purposes for which it was collected. This retention period may also be extended if any applicable statutory or regulatory obligation requires us to hold information for a longer period or if there is an active dispute or the possibility of an active dispute between us that extends past the normal retention period.
8) Changes to this Privacy and Cookie Policy
We may occasionally update this Privacy and Cookie policy to reflect business or regulatory changes. When we do, we will take reasonable steps to contact all our customers and bring any material changes to your attention before implementing them, including by posting the amended terms on this website. However, we recommend that you revisit this page regularly to keep informed of our current privacy practices.
Last updated: 13th March 2024